Mixer      03/03/2020

Business plan for heated floors. Your business selling heated floors. Choosing the right floor heating supplier. Cheaper is not always better

You can buy heated floors in any store building materials, but only a specialist should install such a floor in an apartment. On average, such a service can range from $8.5 per square meter.

Types of heated floors

All heated floor designs are divided into two types - water and electric floors. If the floors are water, the heat source will be hot water from the system central heating. Such a floor can be obtained by laying pipes on the floor and filling them with concrete or screed, but a flooring system can also be used. A heated water floor is durable and reliable, but installing it requires some preparation. Therefore, electric heated floors are more popular. To install such a floor, a screed is also needed if a cable with constant resistance or self-regulating is installed.

Tape heated floors, also called infrared, are also available for sale. Although this floor is classified as electric, it is very simple to install and you don’t even need to pour a screed underneath it.

Another type of heated floors is a thermomat, in which carbon rods are mounted on a fiberglass mesh. This type of floor is usually covered with tiles. When choosing a heated floor, it is necessary to take into account the customer’s budget and room parameters. If, for example, indoors low ceilings, then you shouldn’t fill the screed: it will take up another 5 centimeters of height. It is better to use the thinnest - strip flooring.
Starting a business

To successfully organize a business installing heated floors, you need to understand the intricacies of using all types of heated floors yourself. Only in this case will you be able to correctly advise the customer on the choice of heating method. The best way to start making money on heated floors is by installing a floor that the customer has already purchased. For installation in Russia they usually charge $8.5 per square meter; installation of a thermostat is not included in this price and is paid separately. To start such a business, you will only need your own transport and work experience, and the initial investment is minimal. To start work, you will have to register as an individual entrepreneur and accept taxation under a simplified system. Code according to OKVED 45.3, select “Installation engineering equipment" To attract the attention of customers, try to agree on placing your advertising stand in the underfloor heating department of a construction store - this is your best way to reach the target audience.

Next stage

You can expand your business by simultaneously selling and installing underfloor heating. You can purchase material from regional dealers, on which you add your own markup, and you can make money on sale. And it's pretty good at the same time. By installing flooring in a 10 square meter room, you can earn about $250, which is 200% of the money you invest. But only if there are problems with the floor, complaints from the client will come to you. Of course, you can redirect them to the manufacturing company, but it’s up to you to communicate with the upset person. Problems during the operation of floors can arise due to improper installation or due to defects in materials. You will have to provide warranty service to your customers, bearing full responsibility for your work. Therefore, both an unsuccessful choice from an unscrupulous manufacturer and poor-quality work will inevitably hit your pocket.

Companies that produce heated floors often offer everyone the opportunity to act as their dealers and supply materials not only to direct customers, but also to hardware stores. In this case, certain investments will be required, since you will need your own warehouse, truck and employees, but the profitability can reach 80%. An expanded advertising campaign, it is advisable to create and promote your own website, which can bring the dealer up to half of all customers. In this case, you can recruit a team of installers and train them at the manufacturing company. It is necessary to observe dealer etiquette - do not take clients from neighboring cities where they have their own representatives.

Warm floors are installed not only in residential premises. It is often easy to install an electric heated floor on a poultry farm, since its installation and operation are inexpensive. To raise chickens, the temperature must be maintained at 30 degrees, and incandescent lamps to heat the house use up too much electricity. Farming is still poorly covered by this service, so you can have time to occupy this niche in your region.

People appreciated the warmth and always tried to save it. This is especially true for residents of the northern parts of our state. Now it is becoming very popular to install underfloor heating in your home. After all, everyone will be pleased to walk on the heated surface on frosty days. Of course, you can buy everything you need to create a heated floor in your apartment at any store.

But not everyone will be able to carry out the installation procedure on their own. In most cases, consumers in this matter turn to specialists who make good money in this business. At the same time, the business does not require large investments. But the baggage of knowledge in this industry and practice are simply necessary.

Business is not complicated, but it is worth taking care of the main points for it. proper operation. Additionally, many entrepreneurs are trying to make money on the materials that are needed to create a warm floor in the room. To do this, you should negotiate with manufacturers, get a certain discount in order to compete with stores, and you can start working.

Room.

To create such a business, you need a small room, it will be enough to work in a spacious room or a small office. On the territory of 20 square meters you can successfully settle down. Moreover, only an order manager and an accountant will work in the office on a permanent basis, while the rest will simply do their work on the road. The premises must be clean, minimum quantity furniture, but with the possibility of receiving visitors in their territory.

For the normal work of employees, electricity, heating, and a ventilation system in the room are needed. Geographically, it is best to locate the office in a busy place. Where you can place a sign and become visible to a large number of passers-by. This is the city center, the market area, the busiest places in the city. To pay rent for a simple office space about $200-300 will suffice.

Equipment.

For the installation of water floors, it is necessary to have the following equipment in the arsenal:

1. Wrenches and adjustable wrenches of various sizes - $ 80;
2. Hammer - from $170;
3. Grinding machine - $ 70;
4. Cutter for metal-plastic - $ 30;
5. Soldering iron for polypropylene pipes - 130 $;
6. Pipe cutter - $ 150;
7. Water level - $40.

Additionally, if you plan to install film and electric floors, you will need to purchase tools such as:

1. Electrical tape - $10;
2. Polyvinyl chloride tubes - $ 160;
3. Screwdriver set - $50;
4. Set of pliers - from $40.

Don't skimp on tools. It’s better to take high-quality ones that will last a long time and with high quality, which means they will quickly justify the investment. It is worth adding that one set of tools must be purchased per work team. Although, most entrepreneurs start working with one team and only then increase the workforce.

To transport materials and tools you need to buy a truck or a large vehicle. You can immediately buy it new or used. In the first option, the cost will cost $30 thousand and more, and the second can be purchased for $6 thousand. But, there will always be a risk of idle time for a car that is not new, so the choice will always remain with the entrepreneur.

In general, you need to invest about $35 thousand on the purchase of devices and tools.

Workers.

The staff will include both core operational and administrative personnel. The first group will include 3-7 people with experience and skills in this industry. Two will be senior foreman, the rest will be subordinate as assistants. It is important to be careful when choosing workers, because if they work well, word of mouth will almost immediately begin to bring in new clients. This means that it will be necessary to invest less money in personnel recruitment. The administrative staff will consist of an accountant and two managers to search for clients, carry out advertising strategies and other ongoing activities. In total, there will be up to 10 people on staff for a small company providing services for the installation of heated floors.

It will cost about $5-8 thousand to pay for their labor.

Materials.

At the same time, companies of this type most often have a certain amount of materials on hand, from which they make good money. Some people are simply too lazy to delve into the matter, and they decide to entrust the work from start to finish to professionals. And others simply bought the wrong thing or didn’t have enough material. The main thing is to have competitive and not too inflated prices.

Should always be in stock thermal insulation material, damper tape, reinforcement mesh with fine mesh, polyethylene pipes, metal-plastic pipes, elements for connection (clamps, brackets, strips and other parts), a manifold for heated floors, an internal and external cabinet for equipment and other components. All of them should be present at all times or they can be quickly ordered if necessary. The quantity is determined independently in practice.

In total, it is necessary to determine about $4.5 thousand for this item of expenditure.

Advertising in this activity is very important. It is most profitable to create a website, distribute leaflets on the street and put them in mailboxes, as well as print advertisements in popular print media. Work with construction stores and partners in the industry. They can lay out flyers and arrange for them to send customers specifically to you. To do this, it will be enough for them to offer small percentage from revenue.

Basic investment graphs.

There are several main columns in which it will be necessary to invest money:

1. Rent of premises - $200-300;
2. Purchase of equipment and tools - $35,000;
3. Staff - 5-8 thousand $;
4. Purchase of materials - $4.5 thousand;
5. Advertising - $400.

About $12,000 is needed to set up a business, and about $30,000 more will be used to buy a new car.

Profit and payback.

The payback of the business in most cases will pass in 1-1.5 years, since the business can be called seasonal. Profitability is about 40%. On materials, you can safely earn more than 25% of their value. For 10 square meters without materials, and collector adjustments take about $ 200.

For a month of vigorous activity, you can safely raise profits from $ 6 thousand from one team.

Business development and clients.

Warm floors are most often installed in homes, apartments, country houses and at the dacha. This service is in demand both among people with average and high level income. They develop their business and offer additional services for the renovation of premises: installation of wiring, water supply, roofing, insulation, and so on.

Warm floors: how to increase sales during a crisis

To complex economic situation All business sectors in the country responded, and the electric heating market was no exception. Have your sales forecasts for the season been met? Has the number of incoming requests changed? If you notice a decrease in the performance indicators of the direction " underfloor heating and electric heating systems", then you are probably faced with the question of what to do next:

  • close the direction, removing products from the range?
  • If this is the main direction, should the business be closed?
  • use all the opportunities of a wholesale heated floor business to survive the crisis and make money?

What is important for selling heated floors during a crisis?

1. Quality product and confidence in the quality of the product

Consumer demand decreased by an average of 20%. But the remaining 80% of clients is a lot, considering that the average bill for the purchase of a heated floor is at least 10 thousand rubles (heating mat or medium-square section + thermostat, thermal insulation and installation work).

However, the remaining 80% of customers will think not once, but twice, who to give their money to, so as not to become a stingy person who pays twice. In times of crisis, small brands begin to gradually disappear from the market, the products of which were attractive with a low price, but were not always pleased with the quality.

An advantage that we are proud of year after year is the complete absence of warranty cases for Gulfstream heated floors. We are confident in quality heating cable, which ends up in the stores of our partners, and from there into the apartments and offices of customers, bringing them comfort and warmth for many years.

2. Choosing the right floor heating supplier. Cheaper is not always better

The cost of a product has always been a combination of many factors. Does your supplier provide delivery by a transport company that is favorable to you, or does it only work with one that is convenient for him personally? Do you receive advertising?


Do you need advertising on the sales floor? In vain! According to marketing research and the methods of well-known business trainers (as an example, we can cite professional Alexander Levitas), “cardboard sellers” help both the buyer and the seller, especially one who cannot pay attention to two visitors at the same time.

Advertising support, which we offer free of charge in sufficient quantities, has always been strong point our company. Unlike a number of competitors who are burdened with promoting their trademark on the shoulders of our dealers, we are happy to help our partners.
With every shipment you receive required amount promotional materials:

  • working layouts,
  • pillars,
  • Handout.

We are also ready:

  • co-finance your own advertising campaigns,
  • We will provide training for your staff free of charge,
  • We will create custom advertising banners for you,
  • We will help you with online promotion.

Our company has been working with SKO Alfa-Project for quite a long time, and during this time cooperation and interaction has reached the partnership level. Applications are processed quickly and products are delivered as quickly as possible. The Gulfstream and OASIS brands have established themselves as high quality products, but at the same time very affordable for the end customer, which distinguishes them from competitors' products and determines the buyer's choice. In general, it’s convenient, easy and pleasant to work with! Special thanks to marketing and advertising specialist Daria Nekrutkina for her competence, responsiveness, attention and efficiency.

Client Bryansk

For about a year now I have been cooperating with the SKO Alfa-Project company, representing products in Novosibirsk. During all this time, the SKO Alfa-Project company has proven itself to be a reliable and, most importantly, operational partner.

Client Novosibirsk city

Our company has been working with SKO Alfa-Project for three years, and during this period, cooperation and interaction has reached the partnership level. Our orders are processed promptly and products are delivered as quickly as possible. The supplied brands Gulfstream and OASIS have proven themselves to be high quality products and very affordable for the end customer, which invariably leads to high dynamics of development for both the manufacturer and its business partners. In a word - it's a pleasure to work!

Client Orenburg

Our company has been looking closely at the activities of SKO Alfa-Project LLC for a long time (since the spring of 2013), but the final decision on cooperation was made only in October. On behalf of the company I can say that we are not disappointed by decision, since Gulfstream products (single-core sections) and SAMREG self-regulating cable showed full compliance with the declared technical specifications, reliability and quality of production. The SKO Alfa-Project company is distinguished by the ability to maintain a flexible pricing policy and a competent approach to meeting client needs.

Client Stavropol

I had experience in selling CEILHIT and RAYCHEM, Teplolux and Devi underfloor heating for 15 years, so I had something to compare quality, service, and price with. Of course, I also compared the attitude of the supplier to the regional representative. I was pleasantly surprised that our partners from Chelyabinsk responded very carefully and promptly to my wishes regarding the promotion of the Gulfstream brand here in Tyumen. Strong support from them, response to my ideas, joint discussion, promotional materials - I finally saw all this in the SKO Alfa Project company. Special thanks to Daria Nekrutkina, marketing and advertising specialist, and Vladimir Kononov, our manager. As for the quality of Gulfstream brand products, it is not only not inferior to well-known brands, but also wins in the price-quality ratio category. I constantly ask the foremen of the teams working with various heated floors to hear their opinion as installers. The reviews are very positive, they feel comfortable working with this product. Also, the end consumer, the client who primarily values ​​aesthetics, appearance product and only then the practical return - it heats well!, also speaks positively about Gulfstream heated floors

What is the article about?

Services for installing heated floors, both in apartments and in offices, are in demand today and you can create your own profitable business using this promising option.

For this reason, there is a need for large quantities masters who can provide these services in a short time, but at the same time with high quality.

Business in the installation of warm water floors

It is known that there are different types of such floors, but the most popular now are water ones.

Concrete installation of water floors

The method in which the system is laid with flooring is called concrete.

This is the method most often used for installation of a water floor.

This method is based on the fact that the pipes that ensure the functioning of the floor are filled with concrete.

Thanks to this, you can completely eliminate the possibility of unnecessary heat distributors.

How to organize a business installing heated floors

The room in which the floor will be installed must be zoned. How many zones should there be?

This is individual, depending on the area of ​​the room.

This is necessary because in this way it will be possible to evenly distribute the expansion of the screed due to temperature.

In this case, you can avoid its cracking.

Then a layer of thermal insulation is laid. Thanks to this, the heat will not go into the foundation, but will rise, heating the air in the room.

Any material that is used for thermal insulation is used for these purposes. Most often, the layer is made of polystyrene foam, polystyrene or penoplex.

Its thickness should be over thirty millimeters, and the density indicator must be at least cubic meter 35 kilograms.

To protect the concrete screed from expansion, a welt tape must be laid around the perimeter of the room.

In some situations, a method such as double reinforcement is used: the mesh is laid not only under the pipes, but also on top of them.

If the mesh is laid in one layer, then pipes are laid on top of it.

Based on the project, you can use various ways styling

Most often, the method is selected in accordance with the size and shape of the room in which the heated floor will be located.

When laying, the pitch can also vary from 75 to 300 millimeters.

Thanks to plastic clamps, the pipes are attached to the mesh. Where the seams will be located, the pipe is closed using corrugated material for protection.

Thus, the pipe will be protected from various possible damages caused by mechanically.

Pipe laying methods

The most commonly used are the following: a single or double snake, a regular spiral or one where the center is shifted.

If the area of ​​the room is small, up to twenty square meters, then you can get by with one loop.

For larger rooms it is better to use double loops.

Pipes used are made of polybutene or polyethylene. Both types are corrosion resistant, transparent and flexible.

On average, the price per square meter will be from 60 to 70 rubles.

For one square meter you will need approximately three meters of pipes. Laying one meter square will cost 200 - 250 rubles.

In this way, you can make sure that the pipes are not damaged, which could happen during their installation.

Fill the screed with concrete. The room temperature for this process should be room temperature, and the system itself should be under a pressure of 4 Bar.

It should be under pressure for 24 hours.

Concrete screed is made from cement-sand mortar or a mixture of sand and concrete. It should rise above the base of the floor by at least 30 millimeters.

After pouring, the screed should rest for at least eight days, but more can be done until it is completely dry.

After this, you can begin filling the system with water. First, serve it cold, and then increase the temperature slightly.

Floor covering for heated floors

Stacked flooring . It is known that there are many types of materials, but in this case you should choose from those that can be used for heated floors.

Tiles are ideal, any kind at that. And if you want it to be on the floor parquet or, then you need to focus on those types of materials that have certain indicators of heat transfer resistance.

Of course, it is best to invite specialists to perform such work.

But there are not always available funds for such services. Therefore, you can do this work yourself, although it is advisable to have an assistant who has previously performed such work.

In addition, by providing such services, you can provide yourself with a stable income. You can search for clients by placing advertisements in print publications or on websites.

Step-by-step plan for starting a business installing heated floors

  1. Drawing up a business plan, market analysis.
  2. Registration of individual entrepreneurs.
  3. Acquisition of tools, inventory.
  4. Website creation.
  5. Conducting an advertising campaign.
  6. Taking orders and fulfilling them.

How much can you earn in business?

The profitability of a business depends on the concept of activity. For example, if you install a floor purchased by a customer, you can earn from 250 rubles. per sq. m. You can increase your profit several times by providing not only installation services, but also by selling equipment for heated floors. For example, the installation of infrared film in a room of 10 square meters. m is able to bring from 8 thousand rubles. In this case, the markup on the equipment is more than 200%.

The amount of profit depends on the number of completed orders. At the first stages, you can earn from 40 thousand rubles. Income will increase with the arrival of new clients who will be attracted by the reputation and quality of the work performed.

How much money do you need to start?

The main advantage of this business is that it can be started with virtually no investment. Naturally, you will have to spend money on registering an individual entrepreneur and purchasing tools, but their cost is not that significant. You can start installing a heated floor with an initial capital of 20 thousand rubles. and your own vehicle. In the future, when installing your own devices, costs will increase, but profits will also increase. The cost of underfloor heating depends on its type.

How to choose equipment for business

To run a business installing heated floors, it is enough to have your own car (to get to the client) and tools. If installing a heated floor involves installing your own equipment, it is worth purchasing it. The easiest way to buy products is from dealers.

Which OKVED code should I indicate when registering?

  • 3 – installation of engineering equipment of buildings and structures.

What documents are needed to open

To run a business, you will need to register as an individual entrepreneur. For larger-scale activities and provision of services to large companies, it is advisable to form an LLC.

To legalize a business, you must provide a photocopy of your passport to the tax office, write an application in the prescribed form and pay a state fee.

When registering an LLC, the document package is accompanied by the charter and the decision of all founders to open the LLC.

Which tax system should I indicate?

When registering an individual entrepreneur, it is worth specifying a simplified taxation system.

Do I need a business permit

Installation of heated floors is not subject to licensing. Additional permissions will also not be required.

business technology

When organizing a heated floor and choosing a laying technology, you should take into account the area of ​​the room and the client’s budget. For example, in a room with a low ceiling it is not recommended to fill concrete screed. Preference should be given tape technique styling For creating successful business It is necessary to clearly understand innovative techniques and equipment. In general, be a professional. That is why it is recommended to undergo training before providing underfloor heating installation services.