Mixer      03.03.2020

Underfloor heating business plan Your underfloor heating business. Choosing the Right Underfloor Heating Supplier Cheaper is not always better

You can buy underfloor heating in any store building materials, but only a specialist should install such a floor in an apartment. On average, such a service can be from $ 8.5 per one square meter.

Types of warm floors

All designs of warm floors are divided into two types - water and electric floors. If the floors are water, the heat source will be hot water from the system central heating. Such a floor can be obtained by laying pipes on the floor and filling them with concrete or screed, but a flooring system can also be used. A heated water floor is durable and reliable, but some preparation is required to mount it. Therefore, electric underfloor heating is more popular. To mount such a floor, a screed is also needed if a cable with constant resistance or self-regulating is laid.

There is also a tape warm floor, also called infrared, on sale. This floor, although it belongs to the electric ones, is very simple to install and does not even require a screed to be poured under it.

Another type of underfloor heating is a thermomat, in which carbon rods are mounted on a fiberglass mesh. Tiles are usually laid on such a floor. When choosing a warm floor, it is necessary to take into account the budget of the customer and the parameters of the room. If, for example, indoors low ceilings, then the screed should not be poured: it will take another 5 centimeters in height. It is better to use the thinnest - tape floor.
Starting a business

To successfully organize a business on the installation of underfloor heating, you yourself need to understand the intricacies of using all types of underfloor heating. Only in this case you will be able to correctly advise the customer on the choice of heating method. It is best to start making money on warm floors by installing a floor that the customer has already bought. For installation in Russia, they usually charge $ 8.5 per square meter, the installation of a thermostat is not included in this price and is paid separately. To start such a business, you will need only your own transport and work experience, and the initial investment is minimal. To start work, you will have to register as an individual entrepreneur and accept taxation under a simplified system. Code according to OKVED 45.3, select "Installation engineering equipment". To attract the attention of customers, try to arrange for your advertising stand to be placed in the underfloor heating department of a hardware store - this is your best way to reach your target audience.

Next stage

You can expand your business by selling and installing underfloor heating at the same time. You can buy material from regional dealers, on which you will add your margin, and you can earn money on the sale. And it's pretty good at the same time. By installing flooring in a 10 square meter room, you can earn about $ 250, which is 200% of the money you invest. That's only if there are problems with the work of the floor, claims from the client will come to you. Of course, they can be redirected to the manufacturing company, but it is up to you to communicate with an upset person. Problems in the operation of floors can arise due to improper installation or due to material defects. It will be you who will provide warranty service to customers, bearing full responsibility for your work. Therefore, an unsuccessful choice of an unscrupulous manufacturer, and poor-quality work will inevitably hit your pocket.

Underfloor heating companies often offer everyone to act as their dealers and supply materials not only to direct customers, but also to hardware stores. In this case, certain investments will already be required, since you will need your own warehouse, truck and employees, but the profitability in this case can reach 80%. Required and deployed advertising campaign, it is desirable to create and promote your own website, which can bring the dealer up to half of all customers. In this case, you can recruit a team of installers and train them in the manufacturing company. It is necessary to observe dealer etiquette - do not take customers from neighboring cities where there are representatives.

Warm floors are installed not only in residential premises. Electric underfloor heating is often easy to install on a poultry farm, as its installation and operation are inexpensive. It is necessary to maintain a temperature of 30 degrees to raise chickens, and incandescent lamps for heating the poultry house use too much electricity. Farming is still covered by this service a little, so you can have time to occupy this niche in your region.

People appreciated the warmth and always tried to save it. This is especially true for residents of the northern parts of our state. Now it is becoming very popular to install underfloor heating in your home. After all, everyone will be pleased to walk on the heated surface on frosty days. Of course, you can buy everything you need to create a warm floor in an apartment at any store.

But not everyone will be able to carry out the installation procedure on their own. In most cases, consumers in such a business turn to specialists who make good money in this business. At the same time, the business does not require large investments. But the baggage of knowledge in this industry and practice are simply necessary.

Business is not complicated, but it is worth taking care of the main points for it. correct operation. Additionally, many entrepreneurs are trying to make money on the materials that are needed to create a warm floor in the room. To do this, you should negotiate with manufacturers, get a certain discount in order to compete with stores, and you can start working.

Room.

To create such a business, you need a small room, it will be enough to work in a spacious room or a small office. On the territory of 20 square meters you can successfully settle down. Moreover, only an order manager and an accountant will work in the office on a permanent basis, while the rest will simply do their work on the road. The premises must be clean, the minimum amount furniture, but with the possibility of receiving visitors in their territory.

For the normal work of employees, electricity, heating, and a ventilation system in the room are needed. Geographically, it is best to locate the office in a busy place. Where you can place a sign and become visible to a large number of passers-by. This is the city center, the market area, the busiest places in the city. To pay the rent office space about $200-300 will suffice.

Equipment.

For the installation of water floors, it is necessary to have the following equipment in the arsenal:

1. Wrenches and adjustable wrenches of various sizes - $ 80;
2. Perforator - from $170;
3. Grinding machine - $ 70;
4. Cutter for metal-plastic - $ 30;
5. Soldering iron for polypropylene pipes - 130 $;
6. Pipe cutter - $ 150;
7. Water level - $40.

Additionally, if you plan to install film and electric floors, you will need to purchase tools such as:

1. Insulating tape - $10;
2. Polyvinyl chloride tubes - $ 160;
3. A set of screwdrivers - $50;
4. A set of pliers - from $40.

Don't skimp on tools. It’s better to take high-quality ones that will last a long time and with high quality, which means that they will quickly justify the investment. It is worth adding that one set of tools must be purchased for one working team. Although, most entrepreneurs start working with one team and only then increase the workforce.

To move materials and tools, you need to buy a truck or overall vehicle. You can immediately buy it in the state new or used. In the first variant, the cost of such will cost $30,000 and more, and the second one can be bought already for $6,000. But, there will always be a risk of downtime for a non-new car, so the choice will always remain with the entrepreneur.

In general, it is necessary to invest about $35,000 for the purchase of devices and tools.

Workers.

The staff will include both the main working and administrative staff. The first group will include 3-7 people with experience and skills in the industry. Two will be senior foremen, the rest will be subordinate as assistants. It is important to pay attention to the choice of workers, because if they work well, word of mouth will begin to bring new customers almost immediately. So, it will be necessary to invest less money in recruitment. The administrative staff will consist of an accountant and two managers to search for clients, to carry out advertising strategies and other day-to-day activities. In total, the staff will include up to 10 people for a small company providing services for the installation of underfloor heating.

About $5,000-8,000 will be spent on remuneration for their labor.

Materials.

In parallel, companies of this type most often have a certain amount of materials on which they make good money. Some people are just too lazy to delve into the matter, and they decide to entrust the work to professionals from beginning to end. And others simply bought something wrong or they did not have enough material. The main thing is to have competitive and not too high prices.

Always have in stock thermal insulation material, damper tape, reinforcing mesh with a fine mesh, polyethylene pipes, metal-plastic pipes, elements for connection (clamps, brackets, strips and other parts), a collector for underfloor heating, an internal and external cabinet for equipment and other components. All of them must be present constantly or they can be quickly ordered if necessary. The quantity is determined independently in practice.

In total, it is necessary to determine about $4.5 thousand for this item of expenditure.

Advertising in this activity is very important. It is most profitable to create a website, distribute leaflets on the street and put them in mailboxes, as well as print advertisements in popular print media. Work with hardware stores and partners in the industry. They can lay out flyers and arrange for them to send customers specifically to you. To do this, it will be enough for them to offer small percentage from revenue.

Basic investment graphs.

There are several main columns in which it will be necessary to invest money:

1. Rent of premises - $200-300;
2. Purchase of equipment and tools - $35,000;
3. Staff - 5-8 thousand $;
4. Purchase of materials - $4.5 thousand;
5. Advertising - $400.

About $12,000 is needed to set up a business, and about $30,000 more will be used to buy a new car.

Profit and payback.

The payback of the business in most cases will pass in 1-1.5 years, since the business can be called seasonal. Profitability is about 40%. On materials, you can safely earn more than 25% of their value. For 10 square meters without materials, and collector adjustments take about $ 200.

For a month of vigorous activity, you can safely raise profits from $ 6 thousand from one team.

Business development and clients.

Underfloor heating is installed most often in their homes, apartments, country houses and at the cottage. Such a service is in demand both among people with average and high level income. They develop business, I offer additional services for the repair of premises: installation of wiring, water supply, roofing, insulation, and so on.

Underfloor heating: how to increase sales in a crisis

For complex economic situation all business sectors in the country reacted, and the electric heating market was no exception. Were your sales forecasts for the season justified? Has the number of incoming calls changed? If you notice a decrease in the effectiveness of the direction " underfloor heating and electric heating systems”, then you probably faced the question of what to do next:

  • close the direction, removing products from the range?
  • if this is the main direction, should the business be closed?
  • to use all the opportunities of wholesale underfloor heating business in order to survive the crisis and make money?

What is important for sales of underfloor heating in a crisis?

1. Quality goods and confidence in the quality of the goods

Consumer demand decreased by an average of 20%. But the remaining 80% of customers is a lot, given that the average check for buying a warm floor is at least 10 thousand rubles (heating mat or medium-square section + thermostat, thermal insulation and installation work).

However, the remaining 80% of customers will think not once, but twice, to whom to give their money, so as not to become a miser who pays twice. In times of crisis, small brands begin to disappear from the market, the products of which were bought by a low price, but not always pleased with the quality.

An advantage that we are proud of year after year is the complete absence of warranty cases for Gulfstream underfloor heating. We are confident in the quality heating cable, which gets into the stores of our partners, and from there - to the apartments and offices of buyers, bringing them comfort and warmth for many years.

2. Choosing the right supplier of underfloor heating. Cheaper is not always better

The cost of goods has always consisted of many factors. Does your supplier provide delivery with a transport company that is beneficial to you, or does he only work with one that is convenient for him personally? Do you provide advertising?


Do you need advertising on the trading floor? In vain! According to marketing research and the methods of well-known business trainers (Alexander Levitas, a professional in his field, can be cited as an example), “cardboard sellers” help both the buyer and the seller, especially one who cannot pay attention to two visitors at the same time.

Advertising support offered by us free of charge in sufficient volume has always been strong point our company. Unlike a number of competitors who charge the promotion of their trademark on the shoulders of our dealers, we are happy to help our partners.
With every shipment you get required amount promotional materials:

  • working layouts,
  • pillars,
  • Handout.

We are also ready to:

  • co-finance your own advertising campaigns,
  • we will train your staff free of charge,
  • we will create for you individual advertising banners,
  • We will help you with online promotion.

Our company has been working with SKO Alfa-Project for quite a long time, and during this time, cooperation and interaction has reached the partner level. Applications are processed quickly, and the delivery of products is carried out as soon as possible. The Gulfstream and OASIS brands have established themselves as high quality products, but at the same time very affordable for the end customer, which distinguishes it from competitors' products and determines the choice of the buyer. In general, it is convenient, easy and pleasant to work with! Special thanks to marketing and advertising specialist Daria Nekrutkina for her competence, responsiveness, attention and efficiency.

Client Bryansk

For about a year now, I have been cooperating with SKO Alfa-Project, presenting products in Novosibirsk. During all this time, SKO Alfa-Project has shown itself to be a reliable and, most importantly, operational partner.

Client Novosibirsk city

Our company has been working with SCO Alfa-Project for three years now, and during this period, cooperation and interaction has reached the partnership level. Our orders are processed promptly, and the delivery of products is carried out as soon as possible. The supplied Gulfstream and OASIS brands have proven to be high quality products and very affordable for the end customer, which invariably leads to high development dynamics for both the manufacturer and its business partners. In a word - a pleasure to work with!

Client Orenburg

Our company has been eyeing the activities of SCO Alfa-Project LLC for a long time (since spring 2013), but the final decision on cooperation was made only in October. On behalf of the company, I can say that we are not disappointed. decision, since Gulfstream products (single-core sections) and SAMREG self-regulating cable have shown full compliance with the declared technical specifications, reliability and quality of production. SKO Alfa-Project, on the other hand, is distinguished by the ability to maintain a flexible pricing policy and a competent approach to meeting the needs of the client.

Client Stavropol

I had experience in sales of CEILHIT and RAYCHEM, Teplolux and Devi underfloor heating for 15 years, so I had something to compare quality, service and price with. Of course, I also compared the relationship of the supplier to the regional representative. I was pleasantly surprised that our partners from Chelyabinsk very carefully and promptly respond to my wishes regarding the promotion of the Gulfstream brand here in Tyumen. Powerful support from them, response to my ideas, joint discussion, promotional materials - I finally saw all this in SKO Alfa-Project. Special thanks to Daria Nekrutkina, marketing and advertising specialist, and Vladimir Kononov, our manager. As for the quality of Gulfstream products, not only is it not inferior to well-known brands, but it also wins in the category of price-quality ratio. I constantly ask the masters of the crews working with various underfloor heating to hear their opinion, as installers. The reviews are very positive, it is convenient for them to work with this product. Likewise, the end consumer, the customer who values ​​aesthetics first, appearance goods and only then the practical return - it warms well!, also speaks positively about the warm floors "Gulfstream"

What is the article about?

Services for the installation of underfloor heating, both in apartments and in offices, are in demand today, and you can create your own profitable business on this promising one.

For this reason, there is a need for in large numbers masters who can provide these services in a short time, but at the same time with high quality.

Business on the installation of warm water floors

It is known that there are various varieties of such floors, but water ones are the most popular now.

Concrete installation of water floors

The method in which the system is laid on a deck is called concrete.

This method is most often used for water floor installation.

This method is based on the fact that the pipes that provide the work of the floor are poured with concrete.

Thanks to this, it is possible to completely eliminate the possibility of the appearance of unnecessary heat distributors.

How to organize a business on the installation of underfloor heating

The room in which the floor will be installed must be zoned. How many zones should there be?

This is individual, depending on the area of ​​\u200b\u200bthe room.

This is necessary because in this way it will be possible to evenly distribute the expansion of the screed due to temperature.

In this case, cracking can be avoided.

Then a layer of thermal insulation is laid. Due to this, the heat will not go into the foundation, but will rise, heating the air in the room.

Apply for these purposes any material that is used for thermal insulation. Most often, the layer is made of foam, polystyrene or foam.

Its thickness should be over thirty millimeters, and the density indicator is required for at least cubic meter 35 kilograms.

To protect against the expansion of the concrete screed around the perimeter of the room, it is necessary to lay a welt tape.

In some situations, a method such as double reinforcement is used: the mesh is laid not only under the pipes, but also on top of them..

If the grid is laid in one layer, then pipes are laid on top of it.

Based on the project, you can use various ways styling.

Most often, the method is selected in accordance with the size and shape of the room in which the heated floor will be located.

When laying, the pitch can also be different from 75 to 300 millimeters.

Thanks to plastic clamps, pipes are attached to the grid. Where the seams will be, the pipe is closed using corrugated material for protection.

Thus, the pipe will be protected from various possible damages made mechanically.

Pipe laying methods

Most often, the following are used: a single or double snake, a regular spiral or one where the center will be shifted.

If the area of ​​\u200b\u200bthe room is small, up to twenty square meters, then one loop can be dispensed with.

For larger rooms it is better to use double loops.

Pipes are used made of polybutene or polyethylene. Both types are resistant to corrosion, transparent and flexible.

On average, the price per square meter will be from 60 to 70 rubles.

For one square meter, about three meters of pipes will be needed. Laying one meter squared will cost 200 - 250 rubles.

In this way, you can make sure that the pipes are not damaged, which could happen during their installation.

Fill the screed with concrete. The temperature for this process in the room must be at room temperature, and the system itself is under a pressure of 4 bar.

It must be under pressure for a day.

Concrete screed is made from cement-sand mortar or mixtures of sand and concrete. It should rise above the base of the floor by at least 30 millimeters.

After the bay, the screed should rest for at least eight days, but more is possible until it is completely dry.

After that, you can start filling the system with water. First of all, cold is served, and then its temperature is slightly increased.

Floor covering for underfloor heating

Stacked flooring . It is known that there are many types of materials, but in this case, one should choose from those that can be used for underfloor heating.

The tile is ideal, moreover, any. And if you want to be on the floor parquet or, then you need to focus on those types of materials that have certain indicators of heat transfer resistance.

Of course, it is best to invite specialists to perform such work..

But not always there are free funds for such services. Therefore, you can do this business on your own, it is desirable, however, that there be an assistant who previously performed such work.

In addition, by providing such services, you can provide yourself with a stable income. You can search for customers by placing ads in print publications or on websites.

Step-by-step plan for starting a floor heating installation business

  1. Drawing up a business plan, market analysis.
  2. IP registration.
  3. Acquisition of tools, inventory.
  4. Site creation.
  5. Conducting an advertising campaign.
  6. Taking orders and fulfilling them.

How much can you earn in business

The profitability of a business depends on the concept of activity. For example, if you install a floor purchased by a customer, you can earn from 250 rubles. per sq. m. You can increase profits several times by providing not only the installation service, but also by selling equipment for underfloor heating. For example, the installation of infrared film in a room of 10 square meters. m is able to bring from 8 thousand rubles. In this case, the markup on the equipment is more than 200%.

The amount of profit depends on the number of completed orders. At the first stages, you can earn from 40 thousand rubles. Income will increase with the arrival of new customers who will be attracted by the reputation and quality of the work performed.

How much money do you need to start

The main advantage of this business is that it can be started with almost no investment. Naturally, you will have to spend money on registering an individual entrepreneur, buying tools, but their cost is not so significant. Installation of a warm floor can be started with an initial capital of 20 thousand rubles. and your own vehicle. In the future, if you install your own devices, the costs will increase, but the profit will also increase. The cost of underfloor heating depends on its type.

How to choose business equipment

To run an underfloor heating installation business, it is enough to have your own car (to get to the client) and tools. In the event that installing a warm floor involves installing your own equipment, you should purchase it. It is easiest to buy products from dealers.

Which OKVED to indicate during registration

  • 3 - installation of engineering equipment of buildings and structures.

What documents are needed to open

To run a business, you will need to register as a sole proprietorship. For larger-scale activities, the provision of services to large companies, it is advisable to form an LLC.

To legalize a business, you must provide a photocopy of your passport to the tax office, write an application in the prescribed form and pay a state duty.

When registering an LLC, the charter and the decision of all founders to open an LLC are attached to the package with a document.

What system of taxation to specify

When registering an individual entrepreneur, it is worth specifying a simplified taxation system.

Do I need a business permit

Installation of underfloor heating is not subject to licensing. Additional permissions are also not required.

business technology

When organizing a warm floor and choosing a laying technology, the area of ​​\u200b\u200bthe room and the budget of the client should be taken into account. For example, in a room with a low ceiling, it is not recommended to fill concrete screed. Preference should be given tape technique styling. For creating successful business It is necessary to clearly understand innovative techniques and equipment. Basically, be professional. That is why before providing services for the installation of underfloor heating, it is recommended to undergo training.