Email marketing for beginners: where to get subscribers and how to avoid making offensive mistakes. Email marketing for beginners: where to get subscribers and how to avoid making offensive mistakes We continue to operate through additional accounts

Mass mailing is the main tool for online sales, whether you have an information business, an online store, offer services, or work with affiliate programs. To successfully run a mailing list, you need a subscriber base, some of which will become your clients in the future.

Now you will learn how to quickly gain subscribers, get acquainted with the main mailing services and find step-by-step instructions for creating them. Technically, creating a mailing list of letters and SMS is not fundamentally different, so we will consider mailing:

The whole process comes down to three points:

1. Creating the newsletter itself.
2. Compose a letter or series of letters (SMS messages).
3. Generating a subscription form.

After that, you just need to place the subscription form on the site. It can be placed on each page of the site (as an option - a pop-up window), or you can create a separate subscription page or several, for different mailings. We’ll talk about how to quickly build a subscriber base below, and now let’s talk about mailing services. Naturally, newcomers are interested free newsletter.

Here you will find step by step instructions on creating a newsletter in Smartresponder. This service allows you to send newsletters for free until the number of subscribers exceeds 1000, and send up to 50,000 letters per month. Smartresponder has advanced tools and a clear interface.

If the letter contains many links, it may end up in spam. Therefore, experienced information businessmen create a closed section on the website for subscribers, which contains the promised materials in unlimited quantities.

I recommend the “MemberLux” course, which comes with a script that allows you to create a closed section of the site, and the video instructs in detail how to install it and configure everything. The script is paid, it is intended for professional information business. Integrates with payment systems and major mailing services.

But you can make a closed section yourself or order it from a specialist, which will allow you to use another method that will speed up the recruitment of subscribers. You can use a jQuery slider with many pictures as a bait magnet, and this ensures maximum growth in your subscriber base. It doesn't get any faster.

Note to newbies: 1) on the above-mentioned services it is possible to export and import the subscription database, which allows you to retain your subscribers when “moving”. 2) There are two types of mailings. Automatic— consists of a series of letters that are sent at a specified time interval. For example, a subscriber receives the first letter immediately after subscribing (interval - 0), and subsequent ones - once a week. Instant— allows you to send an “unscheduled” letter to a specific segment of subscribers or all at once.

Here is located detailed instructions on creating “your own” subscription form, and we just have to look at the last topic - writing a letter. To do this, it is best to use a typical sales letter template, which can be transformed for different situations.

Letter template with “selling” text

1. Hook - the headline should immediately attract attention, promising a visible result.
2. Problem - describe difficult situation The buyer, they say, was in the same thing himself. But I found a way out, and now it’s a completely different matter: the problem is gone.
3. The solution is to demonstrate a product that combines your experience and work. This is an instruction that will solve a “painful” problem.
4. Evidence is provided by statistics and favorable reviews from the lucky people who have used the product.
5. The price is more of a justification here, they say, for others it is higher, but the quality is higher for me. And I put more of my soul into it.
6. Warranty - Technical assistance and money back guarantee if the product does not solve the problem. You can be generous - less than 1% of buyers require a return.
7. The incentive is to receive a bonus if you manage to order today. Moreover, tomorrow the product may be snapped up.
8. Order - an offer to buy right now, indicating how to pay and receive the order. The goal is to turn the client away from thinking and making a purchase later.

The letter template is very approximate, it can be rearranged: add and remove points. Don’t try to write lengthy texts - no one reads them. You need to clearly formulate proposals, and not spread your thoughts “on the asphalt.” The tone of the letter should be confident - you clearly know what you are offering, and it will undoubtedly benefit your recipient.

The key concepts are competence and trust.
Here is an adapted example of a letter (comic):

• How to get a jacket for dad Carlo in 1 day


• Hello, rich Buratino!


• Your dad probably doesn’t have a jacket and is very cold. I, too, once worried about my dad, but now he’s no longer cold.


• It is enough to plant 5 gold pieces on the Field of Miracles and say a spell, and the next morning a beautiful thing will grow there. golden tree. This will give you the opportunity to buy as many as 100 jackets. I will tell you this secret.


• The fathers of many theater workers have not suffered from cold for 7 years.


• Think about it, 5 coins for a golden tree is not a price. Other experts ask to bury 8-10, and their tree grows unsightly.


• If for some reason the tree does not grow, you can dig the coins back up. A certificate for the tree and a tram ticket are included.


• This needs to be done tonight while it lasts. full moon. And we get a free dinner: 6 fried crucian carp, a smaller fish.


• We can meet today at 17:00 at the Three Minnows tavern and don’t forget 5 gold. Winter is just around the corner and putting off purchasing a warm jacket is simply stupid.


• Your friends, Alice the Fox and Basilio the Cat!

Both services, Smartresponder and JustClick, have a tool for split testing messages. You compose two versions of one letter, and the system randomly sends them to a certain percentage of subscribers. Based on the statistics received: the number of emails opened, links clicked, the system selects the best option and sends it to other subscribers.

This can be done many times, “polishing” the text of the letter and bringing it to perfection. The activity is creative and interesting. Good luck!

Review of mailing services - comparison by price and features!

Email marketing is one of the relatively inexpensive tools for attracting new subscribers and increasing customer loyalty. On almost any Internet resource, regardless of the topic, you can organize a newsletter and offer readers useful information. Therefore, more and more aspiring entrepreneurs are interested in email newsletters, and online media are publishing more and more materials on this topic.

I recently answered questions about email marketing for Kontur magazine. And since this topic was overlooked by you and me, I decided that this was a good reason to talk about mailings here too.

So, here are a few common questions from newbies about email marketing:

• where to look for subscribers;
• how to persuade them to leave contacts;
• what should be the volume of the base;
• from whom to send the newsletter;
• how to work with negativity;
• What mistakes are best not to make?

1. Where to look for subscribers?

Where they are found. :) Remember, we talked to you more than once. Where your audience spends time on the Internet is where the meeting with your newsletter should take place.

Subscription forms are placed on the landing page or website of the newsletter author, less often on third-party resources. Traffic is attracted different ways. The main ones are affiliate recommendations, advertising on social networks, SEO promotion, contextual advertising. Testing will help you figure out what works best for a specific project. In my case, the first place is definitely word of mouth and affiliate promotion.

2. We found a cluster of audiences - how to collect contacts now?

Let's be realistic: no one subscribes to the newsletter simply because the subscription page Beautiful design. People want to benefit. What might it be like in your case? There are not many options, they all work:

• blog updates if your content is very interesting;
• an e-book or video tutorial, if the topic is relevant;
• subscribing to information about new products, if customers in your business value them;
• receiving discounts and gifts if subscribers are entitled to them.

3. How many subscribers should I get?

There is no clear recommendation on this matter. The size of the database is far from the most important indicator of mailing success. Although, of course, it’s cool to have a base of one hundred thousand. :) But it’s still more important to know the rates of email opening, link clicks, and subscriber monetization. Marketing from the Basics has a relatively small base compared to some market players. However, other indicators allow us to consider the project profitable.

There is one more important point: recruiting subscribers is a permanent process. Any database becomes outdated over time, that is, the content becomes irrelevant for subscribers. My newsletter is read by people starting their own business. But rarely does anyone start a business 10 years in a row, right? Accordingly, our roads diverge sooner or later.

What the rate of recruitment of new subscribers should be also depends on the specifics of the project. Some databases become obsolete slowly. For example, an online store of professional cosmetics can work with its clients for years. But the consultant breastfeeding the database will become outdated faster: after all, children are growing, so the database should be replenished quite dynamically.

4. On whose behalf should I send the newsletter and how to sign?

If it is customary to put a signature in personal correspondence, then what about mass mailings? It all depends on the concept. The “From” field may contain:

• the name of the company or project, if the audience is not familiar with specific individuals in the project;
• the name of the newsletter author, if there is a personal brand;
• the name of the company employee, if readers perceive such communication as more personal;
• name of the employee/author + name of the company/project, just to be sure:) or if different employees are writing on behalf of the company.

Accordingly, if the mailing itself is carried out from a specific person, then the name and signature of the person is placed below. If information about promotions or discounts is sent out, for example in Yves Rocher or Bonprix, then the signature may be missing or look like this: “With love, company...”

Important! Regardless of who your newsletter comes from, people should be able to respond to the letter. Don't send emails with notes like " this address does not work, if you want to contact us, write to [email protected]» . The reader is pleased to know that “on the other end” there is not a robot, but a living person to whom you can ask a question or - which is also important -. Subscribers often write to me, I always read the letters and answer them.

5. How to deal with negativity and what to do with people who unsubscribe?

There are three types of negative reactions:

• the “spam” button is activated;
• unsubscribe (people are removed from your database);
• angry letters to the author - mainly from those who cannot find how to unsubscribe.

In general, it is better to say goodbye to a subscriber than to try to impose uninteresting and unnecessary information on him. But there are nuances.

In the first case, it is better for the author of the newsletter to remove the subscriber himself, although this is difficult: everyone is attracted through considerable effort. But we must remember that mailing services have a spam rating. The more people in your database who click on “spam”, the worse your performance.

In the second case (when a person unsubscribes himself), you can try to unobtrusively return the subscriber with the help of a new interesting offer. For example, as in the picture below: the example is not the most successful, but from those that were at hand.

If a person is bombarded with negative letters from the author of the mailing list, you can unsubscribe him yourself or try to communicate with him. In my practice, there was a case when, after communication, a dissatisfied subscriber came for a personal consultation and turned into a loyal client.

Imagine you started a blog, a VK group, a YouTube channel, etc. The first days are the most anxious time. Silence... no one has come in yet, much less signed up. I would like this period to end soon and activity to begin. What to do? Where can I find subscribers?

To speed up the process of recruiting an audience, I suggest seven useful techniques blog development recommended by seasoned marketers. About them in the article.

Before we find subscribers for a group or website, we must understand who we intend to work for. What are these people’s views, what are they afraid of, what do they know and what do they not know. We dig, explore, look for new points of contact with the future audience. And only then do we begin to take action.

§ 1. Be prepared for traffic, whatever it may be

In the beginning, every visitor is worth its weight in gold. Therefore, in order to have reasons for their increase, make sure that:

• you already have several interesting materials for publication;
• the web resource looks presentable;
• a system for collecting e-mail addresses of visitors has been set up.

If you're doing something truly interesting, your first subscribers will likely become your biggest fans. Be sure to give them the opportunity to subscribe to blog updates. If the subscription tool is built right into YouTube, then the site needs to take care of this separately.

In the first days and weeks, you will not be able to get even a thousand subscribers. Be mentally prepared for this. But if you maintain the interest of the first visitors, their number will gradually grow.

§ 2. Generate new content in every way

Create a content plan. This scary word will actually provide a lot of benefits. For example, make it a rule to publish new material every week on Tuesdays. Plan your article topics on your calendar at least a couple of months in advance. It's not as difficult as it might seem. The main thing is to start, then you will get involved.

Determine the nature of the publications. For example, in the first week of the month - a useful guide, in the second week - a story about the experience gained in your field, in the third - the secrets of the inner kitchen (how the process of your work flows “from the inside”), and in the fourth week - something entertaining.

This is just a hypothetical example. If you have the opportunity to publish more often, that’s great. Distribute your publication plan by day.

The main benefit of a content plan is that you will know exactly what needs to be prepared and when; you will know the time allotted for work and will not succumb to the temptation of procrastination.

Never leave any comment unattended. This is especially important at first. Live communication saves the site from the effect of desolation. People will see that life is in full swing, real visitors come in and are interested in the blog.

Analyzing comments gives you ideas for new posts. A kind of small forum reveals the true problems and interests of the audience. Take a closer look and listen to the words - you will probably find more than one worthy idea.

In addition, constantly updating content has a beneficial effect on search engine optimization.

§ 3. Create your own style

How else to find new subscribers? Hook them with an original pitch. It’s great when you manage to create your own style, different from others. A style of writing or running a video channel that is unlike anyone else will automatically make you recognizable. People will start looking for your content.

This is unlikely to be achieved right away. You need to regularly and persistently generate content, striving to make it different from others and honing your skills.

It may take more than one year until you perfect your own unique style. But even the first attempts will bring new visitors in small steps.

People are attracted to everything unusual. And, of course, in addition to admirers, there will be opponents of your style. You also need to be prepared for this and treat it calmly. Only foam rubber has no enemies.

§ 4. Organize social networks

It's foolish to ignore social platforms in an effort to grow your audience. As part of your content plan, schedule at least one post per day. Better is more. But for starters, this is enough.

Post content in your group, on your personal page. Use all popular social networks to reach as many audiences as possible. It is especially effective to publish guest posts in other communities where your potential audience lives.

§ 5. Bring up a controversial topic

Do you know what is most destructive to any publication on the Internet? Boredom. Remember how you scroll through your VK feed. Even when your eye catches a colorful picture, if the topic of what is written is boring, you scroll further. That's what everyone does.

Take this observation into account. Because the Internet is a place where heated debates sometimes take place.

Don't be afraid to state your position regarding any phenomenon. Let it be the opposite of the majority opinion. You won’t be nice to absolutely everyone, anyway. But you will show a strong position, spark interest among readers, and force them to speak out on this matter.

Important! To take such a step, you must clearly know that your opinion is not taken out of thin air, but is based on solid evidence. Otherwise, instead of finding new subscribers, you will find new enemies who will grind you into powder.

And one more warning. There are topics that should not be touched upon under any circumstances: war, religion, nationalities, etc.

§ 6. Buy traffic

Let's say you already have several notable publications, you have made yourself known and aroused some interest among people. Wonderful. Now don't stop and act according to your plan. But what else can you do to find new subscribers to a group or blog?

The financial issue is somewhat sensitive. But let's do it this way. If you have money, then it makes sense to spend it on advertising.

Targeted or contextual advertising on the Internet is a system with constantly changing rules that you have to constantly monitor. Therefore, it is pointless to talk about specific amounts. There are many nuances that affect the final price.

I can only say, based on my experience, that even modest costs for initial stage pay off. The main thing is to set up advertising correctly. Therefore, in the absence of experience, it is better to hire a specialist.

§ 7. Write guest posts for other sites

In point 4, I touched on the topic of guest posts. Now a little more detail. This is perhaps one of the best ways to find new subscribers.

Guest posts are materials that you create specifically for publication on third-party resources.

The material must be truly useful and necessary. Otherwise, the owner of the third-party site will refuse to publish it. After all, he is pursuing his own interests.

How to choose an article topic? It's simple: you shouldn't write an article in advance and then try to shove it into another blog. It's very risky.

It’s better to carefully study the site, see which topics caused the greatest response from readers.

Be sure to pay attention to the comments. As I wrote in point 2, comments are a great source of inspiration.

You can negotiate the publication of a guest post both with the administration of the community on the social network and with a blogger who has already been promoted more than you. Many people write this on their websites: “I’m posting guest posts.”

It’s easy to find them – just enter the following key phrases into the search:

• “We accept guest posts”;
• “I will publish your article”;
• “I’ll post a guest post.”

Etc.

Select sites with themes similar to yours. And write to the owners. Just don’t go ahead by sending the material in the first letter. First find out whether it is relevant to the person or not.

This move is recommended by all experienced copywriters and marketers. Because it expands your audience. To do this, the material must contain links to your resource. People who like a guest post are more likely to click on the link. If there is also interest there, they will become your subscribers.

Seven tips on how and where to find subscribers for a group, blog or YouTube channel have been tested and really work. But, of course, they are not the only ones. What methods of recruiting subscribers do you know? I will be glad to see them in the comments.

Questions about how to increase your Instagram followers should be asked carefully. The modern Internet is full of scammers and those who want to profit from the ignorance of others. The most reliable way to make your Instagram account popular and in demand is to promote it yourself.

How to get a lot of followers on Instagram

Numerous followers on Instagram come for free, but not always. People are attracted to interesting content – ​​something that is unique in its own way. Photos and videos that copy analogues from other channels and accounts will only be of interest for a short time. And this is not the most The best way gain real live subscribers. Live subscribers appear and remain in your account contacts after some work has been done. You need to create content, but you also need to promote it to the masses.

Whether you're writing about kid gloves, small dogs, or delicious food, you need to have a rough idea of ​​your largest audience. What groups of people will be interested in the content? How many of them will stay with you for a long time (and for free)? Finding answers to these questions will lead you to getting free subscribers on Instagram. The first step to popularity is information about how other users achieved success before you.

Into your own plan of steps to achieve large quantity followers enter the following steps:

1. Browse a selection of content similar to yours from popular authors.
2. Learn how photo filters work.
3. Research the most popular hashtags (keywords with a #) at the moment.
4. Find out which social networks can be linked to your Instagram account.

The filters applied to photographs partly determine their popularity. Users like to follow trends, and it will be useful for you to know which filters have become the most popular this month. The same goes for hashtags. Popular keywords are associated with strong competition, but there is a chance to get on the screens of many potential followers through well-chosen hashtags. And don’t forget about the opportunity to post photos and videos to Instagram from your favorite Facebook or VK. The simpler the posting process, the faster the subscriber base is built.

How to increase the number of followers on Instagram

A significant part of the work in recruiting visitors is cross-posting - mutual links between posts on different social networks. Once you post a photo on Instagram, you can immediately link to it on Twitter and Facebook. It's free and only takes a couple of minutes. Communication is beneficial for someone who is looking to build a fan base. Chat with other users, like their photos and collections, and join discussions. Random commentators and visitors will see your name more often, and from here it’s not far from interest in your page, even to mutual friendship.

Remember that live followers on Instagram come either to popular people or to owners of popular content. Casual visitors willingly subscribe to the accounts of stars, but also show interest in the steadily growing collections of quality content. Once you've started creating photos of unusual dogs, continue to update this content category on your page. Improve the quality of your photos, try to add new filters, find good plans and shots. This solves the question of how to gain followers on Instagram through your personal work.

Get live followers on Instagram for free

Cheating is a rapid increase in the number of followers through hidden tools and levers, bypassing the standard slow growth of interest. A popular way to cheat is active correspondence with competing content authors, as well as with random users in the comments to different photos. Attracting attention to your person will also attract new visitors to your account. Whether they will subscribe depends on the quality of the photos, the regularity of their publication and updating. Appreciate mutual followers.

The golden mean between promotion and waiting for a natural set of subscribers is regular analysis of the activity of thousands of users of a given social network. It is useful to know the time of day at which the number of views fresh photos and additions to friends will be the greatest. During this period, you need to plan to post new content. Regular adjustment to the community’s “schedule” will allow you to get a feel for how to gain followers on Instagram.

How to attract followers on Instagram - paid methods

There are examples of how to gain many followers on Instagram without investing personal effort, but this is a method extreme case. You will have to use financial instruments, and the result will depend on the integrity of the specialist with whom you cooperate. Be sure to read the reviews of other users about how much his service costs, how this specialist gains an audience, and what is the effectiveness of investing in his work.

Final stage

In theory, the next stage cannot be called the last. This will be the beginning of your work. Once you have the initial base, you can get serious about development. Without the original audience, it would be useless.

At first, you write posts for no one, because there are almost no subscribers to the community. Spending money on advertising is also unprofitable. Who will join a group where there are not many people?

Now that there is some contingent, you can begin to take actions that will make the community grow and strengthen.

What free methods do you have:

Content

Do not forget about him under any circumstances. Think about how to get your audience to share your posts with their friends. There can be a million methods and each of them needs to be tested on its own audience.

The younger generation responds to short jokes that are close to them, and older ladies are more willing to keep an impressive article on an intellectual topic on their wall. Who are your subscribers, which of them is more active? Check.

Have you seen the posts from the series: “Boys against girls: boys like, girls repost”? Do you think they are carried out just like that? Thanks to this, not only does activity increase, but it also becomes clear which audience should be targeted. If the girls turned out to be more active, then you basically need to post photos of a selection of handsome men.

We continue to operate through additional accounts.

You can continue knocking on your door and recommending the community to your new acquaintances as much as you like. The advantage of this is obvious, because you look at who you add and the people are guaranteed to be alive. There are actually more disadvantages: the likelihood of ending up in spam, a possible decrease in audience loyalty, a considerable waste of time.

Shareware methods:

Competitions, games

Contests with significant prizes almost always generate audience growth. By the way, this point in my practice is connected interesting story, which proves the importance of the “herd” in the group, living people and knowledge of the administrator.

I just started working with a group of one restaurant in VK. There were about a thousand people there and my customer shared his previous experience with me: “Well, we held a competition, they gave 5,000 for a photo with our pizza. Not a single person participated. I had to send pizza to three friends, force them to take a photo, and then randomly choose one of them and give them money.”

My actions were much more successful. We managed to recruit about 1,000 people in just three months, but most importantly, increase sales fivefold. Considering that the group was regional and belonged to the brand, and people are reluctant to join such VKontakte communities, the result is pleasing.

I won’t talk about paid promotion methods, although I really don’t see anything wrong with them. VKontakte is, in principle, chosen because advertising here is cheaper than on television or radio, more useful than in a newspaper, and is tracked according to several criteria, unlike.

Frankly, you need to invest in promoting VKontakte. But there’s no point in spending money on likes or reposts from bots whose friends are nothing but dead souls.

All this is called targeting, but the settings in it need to be made in detail. It's a little complicated, but effective and profitable. If you want to spend only 100 rubles a month on advertising, please do so. You liked the method and if you want to increase the amount, it’s up to you.

I don’t know when I’ll get around to writing an article about target. It is quite complex and will be very long. There is a lot of information. Subscribe to the newsletter and I will email you information that the publication has been published. By subscribing, you will also begin to learn about other new articles about making money from my blog.